For this program we created an Avery Dennison innovation strategy to capitalize on emerging Web3 tech-enabled commercial models and shifting consumer behaviors.

We embarked on a multi-stream discovery process

Stakeholder interviews

7 interviews 11 people‍

• Team Sports
• EU
• Open Innovation
• Nike Team Analytics
• Digital/Data Product
• 3D Design
• Atma.io
• Insights

Subject Matter Expert Interview

5 interviews 5 people‍

• Digital Sustainability
• Fashion
• Digital Sports
• NFT & ArtSecurity
• Technology

Signal Scan

Industry Trends‍

• White Papers
• Web3 Trends & Capabilities
• User Cases
• Fashion/Digital Sports
• Articles

Document Review

Avery Immersion Docs‍

• Web3 Vision, Trends & Insights
• Company Magazine
• Case Studies
• Videos
• Websites

The goal of the program was to pan out primary Web3 Vision, Opportunity Plays, and its Value Propositions

We have landed on 5 emerging territories

For each opportunity area, we identified the quadrant of where they belong and bring out methods to elevate to the “active interoperable” quadrants

Not only was our goal to envision a successful future of the web3 but also pay attention to the sustainability and the longevity the garment  can have.

Analysis on web2 and web3 differentiation

Current web 2 experience and the envisioned web3 experience summarized

Illustrative Journey

Detailed steps of the envisioned web3 experience supported by sketches of the story

Strategy and value

Study and alignment of Avery Dennison's current capability with this web3 experience

Consumer Market Signals

Market sizes and consumer statistics that provides support for the web3 vision

Potential Partnerships

List of potential partners and their highlighted values based on their capabilities